Hosted by Mark Bergin
Panelists
Richard Henderson - Founder & CEO at R-Co Brand
Betsy Sweat - Head of Asia Pacific, RH
David Montgomery - Founder & Director at Scaffad
Resources
Quotes
Richard
branding needs a set of principles, standards
the best brands are the simplest... the science and the art
design is the only way out of our dilemma
culture affects standards and standards affect culture
Betsy
design standards are open to interpretations
human standards need to evolve
it is important that we learn from the past and stop making the same mistakes
change starts at the top
David
it is still down to us humans to achieve standards
opportunities to change standards comes from conflict
we are designed to be different... we cannot standardise humans
Mark
it all comes down to vision, value and purpose
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